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The Stari Grad Plain from above, with the sea beyond
Winery · Vrbanj, HvarBy the hvar.com team · Updated September 2026

Pavičić, Vrbanj

Brothers Luka and Milko Pavičić, with vineyards on the Stari Grad Plain and tastings in the family house in Vrbanj.

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No. 01

Pavičić at a glance

WhereVrbanj 169
Run byLuka and Milko Pavičić
VineyardsOn the Stari Grad Plain
VisitsTastings by appointment, with cheese, oil and bread

Village guide: Vrbanj.

Stone house window shutters
No. 02

The story

Brothers Luka and Milko Pavičić continue a family winemaking tradition that goes back centuries.

Their vineyards are on the Ager, the Stari Grad Plain, the field that Greek settlers from Paros divided into long plots in the 4th century BC, still bounded by dry-stone walls and a UNESCO World Heritage Site since 2008.

They make varietal wines from native grapes, and the cellar and tasting room are in the family house in Vrbanj. Tastings are by appointment, with cheese, olive oil and bread.

VineyardsThe Ager (Stari Grad Plain), UNESCO since 2008
Aerial view of vineyards and dry-stone walls on the Stari Grad Plain
No. 03

The wines, grape by grape

4 grapes
BogdanušaMade here
PošipMade here
Plavac maliMade here
PrčMade here

Each grape name leads to its guide. For the whole picture, read Hvar wine, grape by grape.

Old barrels in a cellar
No. 04

Visiting Pavičić

book ahead
TastingsBy appointment
FoodCheese, olive oil and bread

Hours and prices change from season to season; confirm when you book. Planning more than one cellar? Arrange a driver or a tour.

No. 05

More cellars nearby

Other wineries within easy reach. For every cellar on the island, see Hvar wineries.

Svirče

PZ Svirče

The growers’ cooperative behind Ivan Dolac, an organic plavac mali from the south coast. Tastings by arrangement; seasonal shops in Jelsa and Stari Grad.
Grapes: Plavac mali, Pošip, Bogdanuša.

→Vrbanj

Plančić

A winemaking family since 1919, working with native Hvar grapes. Tastings can be booked online.
Grapes: Bogdanuša, Prč, Darnekuša, Plavac mali.

→Vrisnik · food

Ventus

Certified organic wines from two local families, first made in 2019. Tasting room in a restored stone house, with cheese, cured meat and salted fish.
Grapes: Plavac mali, Pošip, Prč, Maraština.

→Vrisnik

Ahearne Vino

Founded by Master of Wine Jo Ahearne, first vintage 2014. Tastings by reservation.
Grapes: Pošip, Plavac mali, Bogdanuša, Kuč, Darnekuša.

→Village guide

Vrbanj

Beaches, stays and places to eat in and around Vrbanj.

→
No. 06

Pavičić, common questions

Where is Pavičić winery?

Vrbanj 169, Vrbanj, on Hvar.

Which grapes does Pavičić make?

Bogdanuša, Pošip, Plavac mali, Prč.

Do I need to book a tasting at Pavičić?

Yes, it is best to. Hvar cellars are small family businesses; call or write ahead, and in July and August do it a few days in advance.

Plan a wine day

See every cellar on the island, or read up on the grapes before you go.

All Hvar wineries →Hvar wine guide